PPC Advertising That Converts: Real Results for Restaurants
When it comes to digital marketing, every dollar counts—especially in the competitive F&B industry. That’s where pay-per-click (PPC) advertising comes in. At Chouchou Media, we help F&B and lifestyle brands across Australia reach the right audience with data-driven PPC strategies across Google Ads, Meta Ads, LinkedIn, and RED.
Whether you’re launching a new restaurant or scaling your services to new suburbs, here’s how we turn clicks into customers.
What is PPC Advertising?
PPC, or pay-per-click, is a model where businesses pay only when someone clicks on their ad. Instead of waiting for organic reach to build momentum, PPC gives you instant visibility, letting you appear at the top of search results or in highly targeted placements on social platforms.
Here at Chouchou Media, we specialise in performance-driven PPC strategies tailored for the F&B and lifestyle industry. To make sure your brand reaches the right people, we deploy campaigns across multiple platforms—each chosen for its unique strengths in audience targeting and content delivery.
Below is a snapshot of the key platforms we use and how each one helps you connect with your ideal customers. We tailor platform usage based on where your audience lives online.
Meta Ads
Ideal for geo-targeting locals with scroll-stopping visuals and clear promos.
Google Ads
Perfect for high-intent searches like “KBBQ Brisbane”.
RED Note
A must for tapping into Chinese-speaking customers in Australia
Ideal for promoting corporate dining, catering, and hospitality services.
Why PPC Is Essential for Restaurants — With Real Results
Organic content builds your brand, but it takes time. If you want to drive table bookings this week, PPC is the way to go.
In hospitality, timing is everything — and that applies to marketing too. While SEO and organic social take time to build momentum, PPC campaigns deliver fast and measurable results. When crafted with the right strategy, messaging, and audience targeting, PPC can directly boost restaurant bookings, foot traffic, and brand visibility.
At Chouchou Media, we've helped restaurant clients achieve standout results across platforms like Meta, Google, and Xiaohongshu. Here's how strategic PPC has turned clicks into customers:
Meta (Instagram) ad for Seoul Garden
Meta (Facebook) ad for Seafood Hotpot
Google ad for Limlay of Nahm Group
Seoul Garden BBQ
Through a Meta Ads campaign combined with KOL collaborations, we helped Seoul Garden BBQ reach 135K+ views and 16.7K profile visits. With more than 2.2K direct clicks to the booking page and a 320% increase in followers, the campaign didn’t just generate buzz, it cemented Seoul Garden’s status as one of Brisbane’s hottest and busiest buffet destinations.
Seafood Hotpot Buffet
Promoting a dine-in voucher via Meta Ads, we reached over 15K users, drew 13.5K profile visits, and generated 100+ direct leads. Over 60 private conversations were initiated from messaging ads, and many of which resulted in confirmed group bookings, all within just one month.
Nahm Group
For Nahm’s multiple venues, we launched a bilingual campaign across Xiaohongshu (RED) and Google. The RED Note push attracted 32K+ views among Chinese-Australian diners, while Google Ads drove 4K+ clicks to the restaurant websites and generated 6K+ local actions (e.g. direction searches, phone calls), all pointing to strong booking intent.
How Does PPC Work? (And What Makes Ours Different)
We handle it all so you can focus on your food.
1. Audience Targeting
Whether you’re chasing locals, tourists, students, or Chinese-speaking families, we define custom audience sets by demographics, interests, geography, language, and behaviour.
2. Campaign Setup & Messaging
Our team writes ad copy and creatives that align with your brand’s tone, offers, and visual identity. For Seafood Hotpot Buffet, a promo featuring dine in and get $29 voucher reached 10K+ people within a week, with a 8.12% CTR.
3. Bid & Budget Strategy
We allocate budget efficiently across platforms, using bidding strategies to maximise ROAS (return on ad spend). You choose the ceiling, and we stretch it to its fullest potential.
4. Landing Pages & Funnels
What happens after the click? We help optimise the customer journey, ensuring the link goes to the right place such as profile or website visits, with tracking in place to monitor conversions.
5. Ongoing Optimisation
No "set and forget" here. We A/B test different creatives, adjust budgets, refine audiences, and provide reporting you’ll actually understand.
Brief timeline of launching Pay-Per-Click advertising
How We Measure Success?
Clicks and likes are nice—but we focus on what actually drives business results. At Chouchou Media, performance isn’t measured by vanity metrics. We track meaningful KPIs that reflect real-world impact—like bookings made, enquiries received, and revenue generated.
Here’s what we monitor across all PPC campaigns:
CTR (Click-Through Rate): how compelling your ad is
CPC (Cost per Click): how efficiently your budget is used
CPA (Cost per Acquisition): how much it costs to get a new customer
Conversion Rate: how many people take action after clicking
Booking & Sales Increases: tracked via bookings received, direct links or analytics
Revenue Attribution: using Google Analytics, Meta Pixel, and RED Insight tracking
According to WordStream (2025), the average CTR for Google Search Ads in the restaurant industry is 7.58%. Our restaurant campaigns regularly outperform this benchmark, often reaching 8%+ CTRs through optimised targeting, visuals, and messaging.
Performance dashboard visualising restaurant PPC campaign results with key metrics
Launch Your PPC Advertising Campaign Now
Need a campaign that fills seats, not just feeds? Whether it’s for a seasonal menu, soft launch, or simply boosting awareness, Chouchou Media can help you get seen, booked, and remembered.
Get in touch for a tailored PPC strategy that speaks directly to your audience—in English or Chinese.